FITUR BRASIL AS A PARTNER COUNTRY 2025
The International Tourism Trade Fair will count for the first time with the participation of Brazil as a Partner Country of its 45th edition, to be held from 22 to 26 January 2025, organised by IFEMA MADRID. The agreement was signed at the Brazilian Embassy in Madrid by the Brazilian Ambassador to Spain, Orlando Leite Ribeiro, and the Executive Vice President of IFEMA Madrid, Daniel Martínez.
In a context of tourism growth in Brazil, which according to the latest data from Embratur has increased the number of international tourists received up to October 2024 by 13% over the same period in 2023, FITUR is presented as the key strategic scenario for developing its global positioning and boosting the potential of its diverse tourism offer.
The Brazilian stand in Pavilion 3 at IFEMA Madrid will be one of the main attractions at FITUR 2025, offering immersive experiences, cultural presentations and business meetings designed to encourage investment and partnerships.
Brazil is a tourist destination of incomparable richness thanks to its offer of culture, traditions and landscapes. From the paradisiacal beaches of Rio de Janeiro and the Northeast, the exuberant nature of the Amazon, Pantanal and Iguaçu, to the vibrant city life of Sao Paulo, Brazil offers a unique experience for every type of visitor.
In addition, its emblematic festivals such as Carnival, New Year's Eve in Copacabana or the Carimbó Festival in Pará, its world-renowned gastronomy and the warmth of its people make the country a reference for international tourism, consolidating itself as one of the most fascinating and dynamic destinations.
1. Rio de Janeiro: Beauty and Culture in Harmony
Rio de Janeiro remains one of Brazil's most sought-after destinations, especially for its iconic scenery, with the Sugar Loaf Mountain and the statue of Christ the Redeemer, both recognised as UNESCO World Heritage Sites. The city is also noted for its world-famous beaches, such as Copacabana and Ipanema, as well as its vibrant Carnival, which is a true celebration of Brazilian culture.
2. Foz do Iguaçu: The Magnitude of the Falls and Natural Wealth
Foz do Iguaçu, located in the state of Paraná, is a destination that captivates visitors with the grandeur of the Iguaçu Falls, one of the seven natural wonders of the world.
3. Salvador: Cultural Heritage and Living History
Salvador, in Bahia, is the capital of Afro-Brazilian culture and one of the most important tourist destinations in Brazil. The historic city centre, with the Pelourinho and the Bonfim Church, is a veritable open-air museum, representing the struggle, resistance and celebration of African traditions in Brazil.
In addition, the city offers visitors immersive experiences in the local gastronomy, with typical dishes such as acarajé and moqueca, and in the popular festivals, such as the Salvador Carnival, which attracts tourists from all over the world in search of the contagious energy of music and dance.
4. Manaus: Encountering the essence of Amazonia
Manaus, located in the heart of the Amazon, is the gateway to one of the largest and most complex ecosystems on the planet. The city is famous for the Meeting of the Waters, where the Negro and Solimões rivers meet without mixing, creating an impressive natural phenomenon. The local culture, with indigenous, African and European influences, is preserved and promoted in festivals and regional cuisine.
5. Ecotourism and Adventure Tourism: Pantanal, Bonito, Route of Emotions and Alter do Chão
The Pantanal, the largest floodplain in the world, is the ideal place for those looking for an intimate contact with the Brazilian fauna and flora, making photographic safaris and observing animals in their natural habitat.
Bonito, in Mato Grosso do Sul, offers a range of ecotourism activities, such as floating in crystal-clear rivers, visiting caves and waterfalls, as well as expeditions through the biodiversity of the Cerrado and the Atlantic Forest.
The Route of Emotions, which connects the states of Maranhão, Piauí and Ceará, is a tourist itinerary that combines adventure and culture, passing through unique landscapes such as the Lençóis Maranhenses, the Parnaíba Delta and Jericoacoara.
In Alter do Chão, in Pará, the tourist has the opportunity to get to know the Amazon rainforest with a focus on sustainable tourism, enjoying the calm waters of the Tapajós River and freshwater beaches.
6. Cultural Expressions and Community-Based Tourism
Brazil is a hotbed of cultural manifestations that reflect the diversity of its population.
Pernambuco, for example, is famous for the frevo and the maracatu, while Maranhão preserves the tradition of the bumba-meu-boi and the crioula drum.
Brazil is undoubtedly a country full of unforgettable experiences.
