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The new edition of FITUR arrives with Ecuador as a partner country

The event will be held from January 24th to January 28th in Madrid.

FITUR is an event organised by IFEMA spanning five days and welcomes both trade visitors from the tourism industry interested in the latest industry trends, and the general public who come for first-hand information about the destinations on show. For the first three days the trade fair is open exclusively to trade visitors, and at the weekend also to the general public.

However, this 2024 has some new features. We will have a TV and radio set in the Press Pavilion from where we will be able to interview some exhibitors, personalities, politicians as is the case of The Governor of Tlaxcala,   The Secretary of  Tourism of Tlaxcala , The Secretary of Tourism of  Karnataka , the Secretary of Tourism of Madhya Pradesh , to name a few.


Paul Ross will be broadcasting live to over 150 countries, reporting, interviewing, updating every single moment throughout the 5 days. 

So you will be fully up to date.


We invite you to share this unique moment with us! 



For this edition Ecuador is the Partner Country with a stand focused on Gastronomy, and, in the words of its Minister of Tourism, "it represents a crucial strategic step towards achieving its ambitious tourism objectives. By hosting this prestigious event, Ecuador not only seeks to achieve its goal of two million international tourists by 2025, an increase of 25% compared to 2019, but also to generate employment opportunities with the expectation that the tourism sector will employ 700,000 people by that date".


FITUR is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. A global benchmark event in the tourism sector that includes great diversity and talent, making it possible for there to be fully specialised areas within this event.

The fair continues to advance in its line of specialisation, contributing to the promotion of the different industrial sectors that have an impact on tourism and have developed an entire tourism strategy around their activity. The traditional specialised sections will also be present at this major event: 


FITUR Techy, organised in collaboration with the Hotel Technology Institute (ITH).


FITUR Know-How & Export, organised by SEGITTUR in collaboration with ICEX Spain Export and Investment.


FITUR LGBT+, which will address different themes with the aim of revitalising tourism and promoting the diversity of the different destinations under the slogan "Love to travel".


FITUR Lingua in collaboration with the Spanish Federation of Associations of Spanish Language Schools for Foreigners, FEDELE


FITUR Talent, which will highlight talent and training as drivers of tourism development.


FITUR Woman, which will focus its debate on the role of women in the world of work in the tourism industry.


FITUR Screen, dedicated to connecting the tourism and audiovisual industries, in collaboration with the SPAIN FILM COMMISSION.


FITUR Mice, in the days leading up to the opening of FITUR.


FITUR Cruises, focusing on the cruise industry

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FITUR Sports, focused on the global sports tourism market


2022 -136,000 professionals, an increase of 68%, and 86,000 estimated visitors after the closing of its two public days.


In addition, the FITUR LIVEConnect digital platform registered more than 56,000 registrations, representing an increase of more than 80% compared to 2022. The fair brought together 8,500 participants, 131 countries and 755 exhibitors in the 66,900 m2 of exhibition space.


A major milestone was also reached in the digital area. On the first day of the fair alone, traffic to the IFEMA MADRID website soared exponentially, reaching an all-time high of 146,000 visits. In this same context, the FITUR LIVEConnect digital platform, which complements the fair with a hybrid format of greater temporal and geographical scope, recorded more than 56,000 registrations as of January 2022, compared to the 31,000 total in 2022.

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