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THEIR MAJESTIES The King Felipe VI and The Queen Letizia  of Spain inaugurate FITUR 2023, a key edition for consolidating the recovery of international tourism.


From today, Wednesday 18 and until next Sunday 22, a total of 8,500 participants, 131 countries and 755 exhibitors will make up the 43rd edition of the International Tourism Trade Fair at IFEMA MADRID.

Around 120,000 professionals and close to 90,000 visitors from the general public are expected to attend this edition, with Guatemala as a FITUR Partner Country.

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Madrid, 18 January 2023. 


The King and Queen of Spain today inaugurated the 43rd edition of FITUR, the International Tourism Trade Fair organised by IFEMA MADRID, which is being held at a key moment for consolidating the recovery of tourism activity worldwide.


H.M. King Felipe VI and H.M. Queen Letizia were received by the Chairman of the Executive Committee of IFEMA MADRID, José Vicente de los Mozos, and were able to greet the President of Guatemala, a FITUR Partner Country, Alejandro Eduardo Giammattei Falla. Together they toured the various pavilions of the International Tourism Trade Fair, accompanied by the President of the Congress of Deputies, Meritxell Batet; the President of the Community of Madrid, Isabel Díaz Ayuso; the Minister of Trade, Industry and Tourism, Reyes Maroto; the Secretary General of the World Tourism Organization (UNWTO), Zurab Pololikasvili, and the Mayor of Madrid, José Luis Martínez -Almeida.

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In 2023, FITUR will have a record exhibition area, with 8 pavilions full, as well as the direct participation of stand holders (755), which is up 32% on last year's edition and up to 50% in terms of international participation. In terms of expected attendance, and in line with the very positive response in terms of participation, a large turnout is expected, with figures in excess of 120,000 professionals, and between 80 and 90,000 visitors over the weekend.


This will also be reflected in FITUR's capacity to generate a significant economic boost for Madrid, with an estimated income of more than 400 million euros in the Region in sectors such as accommodation, transport, trade, leisure and catering.

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Thus, from 18 to 22 January next, the International Tourism Trade Fair, FITUR, which 

FITUR, organised by IFEMA MADRID and which will have Guatemala as a Partner Country, will be celebrating a strong partner country, is celebrating a powerful edition in line with the global growth of this activity in Spain and the world, and with Spain and the world, and with the support that represents, once again, the involvement of all public and private agents of the all public and private agents in the tourism industry value chain.


It will be an edition with a solid business orientation, in which sustainable development, in its economic, social and environmental economic, social and environmental axes, will be the guiding thread of the major proposals from of companies and destinations, as well as of the sections and activities of the fair, and which will put the focus on innovation and all the cutting-edge content that will mark the development of the sector. 

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FITUR's growth

If there is one thing that characterises this edition of FITUR, it is its vigorous growth, which has been all the parameters of the Fair, being especially relevant in terms of exhibition space, which is on par with its previous exhibition space, which equalled its best edition in record size in 2022, with 8 full pavilions, as well as the direct participation of stand holders (755), which is 32% higher than at the 32% more than last year and up to 50% in terms of international participation. 

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In terms of international participation, and by geographical area, there will also be significant growth compared to the previous year.